Senior Marketing Specialist

Building the people that build the world.

With platforms in HVAC and Detection and Measurement, SPX Technologies builds innovative solutions that enable a safer, more efficient, sustainable world.  Through our RiSE talent development framework, we Reach, Identify, Strengthen, and Engage our employees to support them in their continued development.  We’re a global company of problem solvers, collaborators, and innovators, and our businesses build solutions that impact the world. 

As part of Detection and Measurement, Radiodetection is a global leader in the design and development of equipment and software used by utility companies to install, protect, and maintain underground infrastructure networks.  Through precision and magnetic locators and ground penetrating radar, we help prevent damage to infrastructure utilities and protect lives.

Reporting to the Regional Marketing Manager – EMEA/APAC , the Senior Marketing Specialist is a forward-thinking individual with a passion for driving B2B marketing results.
This hands-on role is responsible for creating, implementing, and managing marketing communications and campaigns, with a specialized focus on digital execution, including social media management, SEO, and content creation. The Specialist builds customer relationships through various channels, including but not limited to social media, email, exhibitions, and digital advertising.
This role suits someone who is passionate about improving the customer experience and works closely with sales, channel partners, product management, and third-party service providers, such as copywriters or SEO providers. This individual is creative, engaging, possesses exceptional communication skills, and practices out-of-the-box thinking.
Key Responsibilities
1. Digital Content and SEO Execution
•    Execute the regional SEO and content strategy by producing accurate, impactful, and clear marketing materials and messages, including correct grammar and spelling.
•    Compose and send targeted customer emails, ensuring communication is up-to-date and streamlined across the organization within the Region.
•    Develop messaging and supporting product collateral for launches within the assigned region.
•    Work with internal and external partners to develop marketing collateral for accounts, ensuring strict adherence to the corporate branding style guide.
2. Social Media and Campaign Management
•    Plan, execute, and manage the Region's social media presence and campaigns.
•    Develop marketing campaigns, including defining schedules, setting success criteria, and establishing feedback measurements.
•    Determine advertising needs and creative ways to maximize ROI; measure results from digital events and provide recommendations for future planning.
•    Plan and execute exhibitions globally by working closely with Sales and Product Management.
•    Work closely with the commercial sales team to develop effective customer-facing marketing activities and campaigns.
3. Customer Advocacy and Engagement
•    Execute customer engagement and communication programs, such as in-person and virtual events, trainings, and onboarding programs, throughout the Region.
•    Connect with customers to ensure continued education and success throughout the relationship cycle.
•    Identify and convert key customers to become an effective marketing channel through activities like case studies, speaking opportunities, and social media influence.
•    Manage a library of up-to-date customer success stories and validation points.

Knowledge, Skills & Abilities 
•    A strategic thinker, with the agility to develop and execute long term and short term product marketing plans.
•    Ability to craft appropriate communication strategies and identify appropriate marketing tactics.
•    Proven planning and execution skills for marketing campaigns, including collaboration with other teams on plans, measurements, and results.
•    Knowledge of SEO principles, social media management platforms, and videography skills are a strong plus.
•    Ability to work independently and as part of a larger group.

Required Skills & Qualifications
Essential
•    Strong experience in a marketing role, preferably in a B2B or technical manufacturing environment.
•    Expert proficiency with essential SEO tools (e.g., Google Search Console, Google Analytics 4, SEMrush, Screaming Frog).
•    Experience managing or working extensively within a major Content Management System (CMS).
•    Proven planning and execution skills for marketing campaigns, including collaboration with other teams on plans, measurements, and results.
Desirable
•    Familiarity with the challenges of international SEO
•    Previous experience using Microsoft Dynamics and social media management platforms is a plus.
•    Photography and videography skills are a plus.

How we live our culture

Our culture is at the center of what we do and, more importantly, who we are.  Our core values set a standard for how we manage ourselves, and our Leadership Model sets the standard for how we engage with each other.  Whether you are an individual contributor or you lead a large team, each of us leads at SPX.  

Why you should join us

We know that the well-being of our employees is integral. Our benefits include:

• Generous holiday with ability to buy/exchange, enhanced maternity, paternity and adoption leave
• Access to competitive insurance plans (including medical, dental and travel), cycle to work and free parking from your first day
• Generous life assurance and employer contributions to company pension plan
• Competitive and performance-based compensation packages and bonus plans
• Educational assistance, leadership development programs, and recognition programs

Our commitment to embrace diversity to build a culture of inclusion at SPX

We value different backgrounds, experiences, and voices at SPX, and we are committed to challenging ourselves, openly communicating, and striving to improve every day.  We believe in creating an inclusive work environment where everyone has a voice and is encouraged to realize their fullest potential.