Senior Marketing Specialist
Overland Park, Kansas (KS), US
Building the people that build the world.
With platforms in HVAC and Detection and Measurement, SPX Technologies builds innovative solutions that enable a safer, more efficient, sustainable world. Through our RiSE talent development framework, we Reach, Identify, Strengthen, and Engage our employees to support them in their continued development. We’re a global company of problem solvers, collaborators, and innovators, and our businesses build solutions that impact the world.
As part of HVAC Cooling, SPX Cooling Technologies is a leader in high quality industrial HVAC equipment used to cool large facilities like hospitals, data centers, and power plants. With cooling towers, fans, and refrigeration units, companies rely on brands like Marley, Recold, and SGS to provide comfort and mission critical and industrial cooling solutions.
How you will make an Impact (Job Summary)
SPX Cooling Tech is seeking a versatile marketing professional to support the growth of our Cooling portfolio, including Recold and SGS Refrigeration.
This role blends strategic thinking with hands-on execution. The ideal candidate is a marketing generalist who is comfortable leading initiatives such as market research and brand development while also executing day-to-day marketing work including campaign support, content creation, multimedia storytelling and digital engagement.
Working closely with product management, sales, engineering and the marketing team, this individual will help strengthen market understanding, improve brand positioning and deliver programs that drive commercial growth across the refrigeration segment.
This is a role for someone who enjoys rolling up their sleeves, solving problems and contributing across a variety of marketing disciplines. This role also requires strong project ownership, with the ability to bring structure, prioritization and follow-through to marketing initiatives across teams.
What you can expect in this role (Job Responsibilities)
While each day brings new opportunities at SPX, your core responsibilities will be:
- Support Growth of SPX Cooling and Refrigeration Brands
- Help develop and execute marketing initiatives supporting the Cooling portfolio, with a focus on Recold and SGS Refrigeration.
- Assist in positioning refrigeration offerings within key markets including supermarkets and industrial refrigeration.
- Support strategic initiatives such as OEM engagement, engineering firm outreach, and account-based marketing programs.
- Work cross-functionally with product managers, sales teams and marketing leadership to execute market-focused campaigns.
- Lead and Support Market & Brand Development Initiatives
- Assist in market research initiatives to better understand customer needs, competitive dynamics and growth opportunities.
- Help translate research insights into actionable marketing programs and messaging frameworks.
- Contribute to development of go-to-market strategies for refrigeration products and solutions.
3. Enable Sales and Rep Networks
- Help develop tools and marketing resources to support rep partners and sales teams.
- Assist in creating sales enablement materials, product messaging and training content.
- Support customer-facing initiatives that strengthen engagement with engineering firms, OEM partners and end users.
- Track campaign performance and provide recommendations to improve engagement and effectiveness.
- Own and drive execution of marketing initiatives, ensuring alignment, timelines and follow-through across cross-functional teams.
- Bring structure and visibility to marketing workstreams, including planning, prioritization and tracking of key initiatives.
What we are looking for (Experience, Knowledge, Skills, Abilities, Education)
We each bring something to the table, and we are looking for someone who has:
Required Experience
- 7+ years of experience in marketing, communications, or related roles
- Experience managing marketing projects or campaigns across multiple channels
- Demonstrated ability to balance strategic thinking with hands-on execution
- Strong collaboration skills working with cross-functional teams
Preferred Knowledge, Skills, and Abilities
- Experience supporting B2B or industrial marketing environments
- Experience using project management tools (e.g., ClickUp, Asana, Monday.com) to manage workflows and improve team coordination
- Experience coordinating video production, digital content or marketing campaigns
- Experience with marketing automation and CRM platforms (e.g. HubSpot, Salesforce)
- Familiarity with market research, brand development or positioning work
- Ability to manage multiple projects and priorities in a rapid growth environment
- Strong written communication and storytelling skills
- Analytical mindset with ability to translate insights into marketing actions
Education & Certifications
- Bachelor’s degree in Marketing, Commuications, Business or related field
Travel & Working Environment
- Travel up to ~10%, including 2-4 trips per year for professional development, trade shows, customer events, site visits and video/photo shoots.
- Office/hybrid environment and collaboration with teams across time zones.
- Periodic visits to manufacturing or R&D facilities to gather content or capture visuals, following all safety protocols.
How we live our culture
Our culture is at the center of what we do and, more importantly, who we are. Our core values set a standard for how we manage ourselves, and our Leadership Model sets the standard for how we engage with each other. Whether you are an individual contributor or you lead a large team, each of us leads at SPX.
What benefits do we offer?
We know that the well-being of our employees is integral. Our benefits include:
- Generous and flexible paid time off including paid personal time off, caregiver, parental, and volunteer leave
- Competitive health insurance plans and 401(k) match, with benefits starting day one
- Competitive and performance-based compensation packages and bonus plans
- Educational assistance, leadership development programs, and recognition programs
Our commitment to embrace diversity to build a culture of inclusion at SPX
We value different backgrounds, experiences, and voices at SPX, and we are committed to challenging ourselves, openly communicating, and striving to improve every day. We believe in creating an inclusive work environment where everyone has a voice and is encouraged to realize their fullest potential.
SPX is an affirmative action and equal opportunity employer committed to making selection decisions without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other legally protected basis.